Yes our planet is facing tough resource problems, the focus of our political campaign in Brussels and Europe. But the bad news stops here. Because this site is a home for a rich tapestry of solutions that are fast gaining ground.
We face a future where technology helps us reconnect and share with our neighbours rather than retreat behind screens. Because why would you want to own one thing if you can share a hundred and make friends in the process? Our stuff will be ‘built to last’ again and super efficient too. The chances are you will soon lease a premium quality dishwasher or fridge for less than it costs to own an average one. We will get the toxic crap out of our product streams to massively increase the potential for recycling, repair and reinvention. And what manifesto could forget jobs these days? There will be jobs, skilled ones, robot-proof ones, millions of them here in Europe. In fact, before long the concept of waste will begin to feel a little old fashioned and mysterious.
The best news is that all this is already happening. This website is dedicated to highlighting that change, a testament to our bright waste-free future. The aim is to share the best ideas, to inspire. Who? You.