Ecodesign measures stimulate innovation, favour manufacturers of quality goods and drive consumers towards less wasteful products.
Many developed and developing countries are setting obligations for products sold on their territory. Manufacturers around the globe have to comply with similar regulations when they want to sell on major markets. There is even a trend towards global harmonisation of these policies. It therefore makes sense for EU industry to abide by high standards because this makes their products more competitive in major markets.
The Ecodesign directive has also been a strategic asset for many European companies. For example, four major brands (Bosch-Siemens, Philips, Electrolux and Camfil) signed a joint statement with NGOs in 2012 stating that the Ecodesign Directive, together with energy labelling, gave their companies reasons to continue investing in innovative solutions.
Thanks to the European Ecodesign and Energy label regulations, industry and retail sectors are expected to make an additional €54 billion in revenue by 2020. There will also be at least 300,000 net new jobs created by 2020 and an estimated one million new jobs worldwide. Measures such as better eco-design, waste prevention and re-use could bring net material savings to businesses in the EU of up to € 600 billion.